Why Egypt?

Reproductive health topics are among the most searched keywords in the Arab world, with Egypt ranking third in the list of countries looking for the word “sex” on the Internet (Google Trends, 2012). Yet a recent study by the American University in Cairo indicated that 86 percent of information on reproductive health in the Arabic language contains inaccurate information. Love Matters Arabic ensures that young people in the region have a science-based source of sexual and reproductive health and rights information to refer to during their everyday lives.

How we engage

Love Matters Arabic seeks to address topics relating to love and reproductive health openly and without shame, taking into consideration the cultural and religious values of the target audience. As well as providing users with easy-to-access resources, personal stories and articles on reproductive health, with the help of expert sexual health partners the team will answer questions that people may be too afraid or embarrassed to ask offline.

Our  YouTube channel has over 12 million views

Love Matters Arabic is a digital media initiative that uses a hybrid approach of a responsive site and social media platforms like Facebook and Twitter. This approach allows our users to access reliable information using their mobile phones or personal computers safely and anonymously. They can then chose whether they simply read our content or extend their interaction to engage more directly, asking questions on our discussion board via emails or private Facebook messages, or posting comments. We receive hundreds of messages and comments every day.

One of the main pillars of the Love Matters approach is building engaged and increasingly informed communities through the use of social media. We aim to stimulate conversation, open sensitive subjects up for discussion, and provide people with the trusted Love Matters material on Facebook and Twitter.

"Thank you for the information, I used all your advice and prayed for God, and Thanks God I am now pregnant, my deep thanks to you"

"It's my wedding night, I am reading from your site together with my husband to benefit from the advice you have, Thank you"

"Many thanks and appreciation for those running this website. May Allah bless you Egypt for this. This is one of the most important Arabic language resources. Whenever I need anything, whether study-related material or special needs at home etc. I look over Google in Egyptian dialect and I instantly get what I need. All the best to Egypt. Your fan Salman from Saudi Arabia"



Love Matters’ ability to engage our communities and create space for debate and transformation relies upon the unique understanding we have of the audiences we target and our ability to reach them. We can do this much more effectively by working with local partners who are directly engaged with these communities and their issues.

Love Matters Arabic is currently working with the Egyptian Family Planning Association (EFPA), Altibbi.com, The Middle East Society for Sexual Medicine (MESSM), the Alexandria Media Forum, and the Arab Forum for Sexuality (Jensaneya).

Love Matters Arabic has accumulated more than 11 million page views