Sexual health education is lacking in Kenya — either completely restricted or focused on abstinence. This leaves young people uninformed, vulnerable and at risk; unmarried teenagers are often excluded from receiving information and sexual health services, resulting in unwanted teenage pregnancies, HIV infections and high maternal mortality rates. Love Matters Africa was launched in December 2012 in order to engage with young people and meet their SRHR information needs.
How we engage
Love Matters Africa seeks to address topics relating to love and reproductive health openly and without shame, taking into consideration the cultural and religious values of the target audience. As well as providing users with easy-to-access resources, personal stories and articles on reproductive health, with the help of expert sexual health partners the team will answer questions that people may be too afraid or embarrassed to ask offline.
Love Matters Africa is a digital media initiative that uses a hybrid approach of a responsive site and social media platforms. This approach allows our users to access reliable information using their mobile phones or personal computers safely and anonymously. They can then chose whether they simply read our content or extend their interaction to engage more directly, asking questions on our discussion board, via emails or private Facebook messages, or posting comments. We receive hundreds of messages and comments every day.
One of the main pillars of the Love Matters approach is building engaged and increasingly informed communities through the use of social media. We aim to stimulate conversation, open sensitive subjects up for discussion, and provide people with the trusted Love Matters material on Facebook and Twitter.
Website reach of up to 500,000 per month
Find a Clinic
Love Matters Kenya was the first of all the regional Love Matters sites to implement the find a clinic feature, a tool that allows people to locate youth-friendly sexual health services all over Kenya, linking online users to reliable physical resources.
"i have come to realize some pple are born gays...we did wrong at highschool beating up a friend who was gay...i hve been much educated here..thanks love matters"
"Wow!What can I say apart I FREAKING LOVE THIS SITE(or whatever it)I just happened to stumble upon it.I love it because it has opened a few eyes(I read all the comments lol)anywhore..keep up the good work love matters.oh n I'll let my gay friend know you exist.He's been having problems lately.Now my chat is getting annoying so goodbye n keep up the good work."
"Thank u for all of this wonderful information. Now I can explain these things to my husband. I've always found it difficult to find the right words without being rude about it "
Love Matters’ ability to engage our communities and create space for debate and transformation relies upon the unique understanding we have of the audiences we target and our ability to reach them. We can do this much more effectively by working with local partners who are directly engaged with these communities and their issues.
14th most popular Facebook page in Kenya
800,000 Facebook followers
Love Matters Africa is the winner of the 2015 AfriComNet Award for Excellence in Health Communication Best Digital Social Platform