Why Latin America?

In comparison with a number of other regions where Love Matters operates, information relating to sexuality and pleasure is easier to access in Latin America. Nevertheless, due to conservative and religious influences, taboo and prejudice is present at all levels of society when it comes to talking about love, sex and relationships.

Love Matters Latin America seeks to address topics relating to love and reproductive health openly and without shame, taking into consideration the cultural and religious values of the target audience. As well as providing users with easy-to-access resources, personal stories and articles on reproductive health, with the help of expert sexual health partners the team answer questions that people are too afraid or embarrassed to ask offline.

How we engage?

Love Matters Latin America is a digital media initiative that uses a hybrid approach of a responsive site and social media platforms. This allows our users to access reliable information using their mobile phones or personal computers safely and anonymously. They can then chose whether they simply read our content or extend their interaction to engage more directly, asking questions on our discussion board, via emails or private Facebook messages, or posting comments. We receive hundreds of messages and comments every day.

One of the main pillars of the Love Matters approach is building engaged and increasingly informed communities through the use of social media. We aim to stimulate conversation, open sensitive subjects up for discussion, and provide people with the trusted Love Matters material on Facebook and Twitter.

580,000 Facebook followers

"Hi, your advice and topics are very good and instructional. I congratulate you for having such a good initiative in topics about love and sex."

"Hi congratulations for the videos. They are very nice and friendly, I really like them. I even make use of them to talk to my daughter about these topics without the environment becoming too tense. Thank you."

"I congratulate the creators of this web page. It is a great informational tool for clearing up doubts when it comes to knowing the body, and I even learned from the comments (of others)."

Partners

Our ability to engage our communities and create space for debate and transformation relies upon the unique understanding we have of the audiences we target and our ability to reach them. We can do this much more effectively by working with local partners who are directly engaged with these communities and their issues.

In Latin America, we are are currently working with Marie Stopes, Mexfam, México Vivo, Católicas por el Derecho a Decidir, Ipas, Asociación Mexicana para la salud Sexual, El Armario Abierto, Espolea, Red Balance, Plafam and Fundación Reflejos de Venezuela.

Over 5,000 Twitter followers

Over 12 million website views